Meta has integrated its AI chatbot into direct messages on Threads, allowing users to engage with the assistant privately. The feature is part of Meta's broader strategy to retain users within its ecosystem and reduce reliance on third-party AI services like ChatGPT or Gemini. This update follows the AI's availability in DMs on other Meta platforms, including Facebook, Instagram, and WhatsApp. Users can now share Threads posts, images, links, and videos with Meta AI and ask follow-up questions, enhancing the conversational experience. The rollout will begin globally starting Monday, with Meta continuing to test the AI in public feeds in select markets before broader expansion. Users can manage AI-generated content by muting .ai replies or hiding specific responses. The integration aims to position Threads as a hub for information and recommendations without requiring users to leave the app. The update marks another step in Meta's efforts to strengthen its position in the AI-driven social media landscape.
Meta emphasized that the AI integration in Threads' DMs is designed to provide a more personalized and private interaction compared to public posts. The company noted that users can now engage with Meta AI in a more natural way, similar to how they might interact with a friend or colleague. The AI can process and respond to a variety of queries, including those related to the content shared in Threads. This feature is intended to encourage deeper engagement with the platform and its AI capabilities. The company is also gathering feedback from users in select markets to refine the experience before a wider rollout. The move aligns with Meta's ongoing efforts to enhance its AI offerings across its suite of apps.
Meta said it is continuing to test Meta AI in Threads’ public feeds in a handful of global markets and is considering feedback before expanding availability more broadly. Users who want to see fewer Meta AI replies in their feed can mute .ai, use the “Not interested” option on any Meta AI post, or hide Meta AI replies that appear on their post. By further integrating Meta AI into Threads, Meta is positioning its X rival as a place where you can get information and recommendations without having to leave the app.
Source: techcrunch
